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Enprecis and TNS to Offer Automotive Insights During 2012 Paris Auto Show


September 12, 2012 Seattle, WA and Paris, France – Leading automotive market research company Enprecis has been invited to participate in the TNS Automotive Insights Event, to be held September 28 at the Automobile Club de France in Paris. Enprecis’s Chief Executive Officer, Richard Counihan, and European General Manager, Vincent Dupray, will join market research leaders from TNS and automotive experts from BMW, Mercedes-Benz, and Jaguar Land Rover. Panel participants will share ideas for meeting the many challenges that face today’s automotive industry. This prominent industry event coincides with the Paris Auto Show, where the world’s top automotive brands will reveal their latest product developments in keeping with the show’s forward-thinking theme: “The Future Is Now.”

At the TNS Automotive Insights Event, top automotive and market research executives will share their insights regarding the newest automotive technologies. Participants will discuss strategies for guiding innovation and explore effective ways to enhance the customer experience. Panelists will pay special attention to designing the path to market for new products, developing strategies for accelerating growth, establishing robust communities to support innovation, and seamlessly connecting all stages of the customer experience. More than six years of collecting vehicle owner feedback through customized online surveys make Enprecis exceptionally well prepared to comment on these topics, particularly in relation to the customer experience.

“Enprecis is pleased to be part of this panel of leading automotive industry experts,” says CEO Richard Counihan. “We have spent years gathering data directly from customers to gain key insights into the automotive customer experience. We are delighted to be able to share these insights with other industry leaders in support of developing better vehicle technologies for customers in established and emerging markets alike.”

Enprecis offers a distinctive perspective on using technology to capture the customer experience. The all-electronic Enprecis Continuous Quality Insight (CQI) feedback collection system monitors customer insight at every stage of the vehicle lifecycle, from initial purchase to long-term vehicle reliability. Enprecis’ comprehensive online questionnaire allows customers to share what matters to them most, while the company’s powerful data analysis tools empower automotive engineers to develop a deep understanding of customer sentiment. Data collected by Enprecis has helped major automakers develop solutions to issues ranging from Bluetooth connectivity problems to water leaks in vehicles. The quantity and detail of Enprecis CQI data are key in enabling quick, effective action for automobile manufacturers. Enprecis also offers Quick Tips educational materials that help customers resolve self-reported automotive issues.

As Enprecis expands to the international automotive market, its CQI tools are helping global automakers paint a clear picture of customer needs in established and emerging markets. The TNS Automotive Insights Event will provide a dynamic platform for sharing innovative ideas about enhancing the global customer experience for the automotive industry.