Market Research Blog Posts
Enprecis tools provide an innovative approach to market research, empowering manufacturers to quickly gather large amounts of detailed customer data. These blog posts show how the Enprecis product line redefines market research by linking companies directly to their customers.
Posted by Kerry Skemp | May 25, 2012
How can we enhance survey data to go beyond direct customer responses? Contextual data and informed conjectures are two efforts that may help.
Posted by Kerry Skemp | Mar 23, 2012
Do you listen to radio... only in your car? You may not be alone. We explore why AM/FM radio remains strong and determine what trends may come next.
Posted by Kerry Skemp | Feb 13, 2012
Plenty of people watch Super Bowl car commercials. But do those viewers go on to buy cars? Enprecis decided to find out.
Posted by Kerry Skemp | Dec 07, 2011
Enprecis grows global business with help from the Department of Commerce.
Posted by Kerry Skemp | Sep 06, 2011
Consumers need information to help drive their vehicle purchase decisions. Enprecis decided to find out what the top sources of information are for car buyers in the U.S.
Posted by Richard Counihan | Jul 19, 2011
Why do different vehicle quality studies find different results? We explore the varying methodology of quality studies, which automakers eventually use to reach the same end goal: sell more cars.
Posted by Kerry Skemp | Jul 12, 2011
Market research suggests that consumers in China use mobile phones far more frequently than email, making the prospects for email survey delivery seem bleak. However, a pilot program to gather customer email addresses in China has experienced unexpected successes and up to 25% response rates.
Posted by Kerry Skemp | Jun 21, 2011
Posted by Kerry Skemp | Apr 27, 2011
Enprecis Mobility Panel finds high self-reported interest in electric vehicles, but questionable understanding of their practical realities.
Posted by Kerry Skemp | Apr 12, 2011
The right balance of vehicle quality and innovative features helps drive brand loyalty. But how can automakers ensure innovation doesn't derail quality?