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Market Research Blog Posts

Enprecis tools provide an innovative approach to market research, empowering manufacturers to quickly gather large amounts of detailed customer data. These blog posts show how the Enprecis product line redefines market research by linking companies directly to their customers.

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Market Research: Conclusions or Conjectures? The Exploration Mindset

How can we enhance survey data to go beyond direct customer responses? Contextual data and informed conjectures are two efforts that may help.

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The State of Car Radio: AM, FM, HD, XM, etc.

Do you listen to radio... only in your car? You may not be alone. We explore why AM/FM radio remains strong and determine what trends may come next.

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Super Bowl Car Commercials: Effective or Just Entertaining?

Plenty of people watch Super Bowl car commercials. But do those viewers go on to buy cars? Enprecis decided to find out.

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Enprecis Continues Expanding into Global Markets

Enprecis grows global business with help from the Department of Commerce.

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What Informs Vehicle Purchase Decisions? Test Drives Top the List

Consumers need information to help drive their vehicle purchase decisions. Enprecis decided to find out what the top sources of information are for car buyers in the U.S.

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Apples, Oranges, and Bananas: A Basket of Approaches to Vehicle Quality Scores

Why do different vehicle quality studies find different results? We explore the varying methodology of quality studies, which automakers eventually use to reach the same end goal: sell more cars.

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Call Center Success: Consumers in China DO Use Email

Market research suggests that consumers in China use mobile phones far more frequently than email, making the prospects for email survey delivery seem bleak. However, a pilot program to gather customer email addresses in China has experienced unexpected successes and up to 25% response rates.

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Beyond In-Vehicle Controls: The Rise of the Smartphone

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Electric Vehicles Interest Nearly 60% of Car Buyers

Enprecis Mobility Panel finds high self-reported interest in electric vehicles, but questionable understanding of their practical realities.

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Vehicle Quality Drives Brand Loyalty


The right balance of vehicle quality and innovative features helps drive brand loyalty. But how can automakers ensure innovation doesn't derail quality?

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