Enprecis Wins World Trade Club Emerging Trader of the Year Award
Posted on Apr 24, 2012 | Comments (0)
Enprecis has received the Washington State Emerging Trader of the Year Award from the World Trade Club, in recognition of continued global growth.
Enprecis is pleased to announce its selection as the 2012 Washington State Emerging Trader of the Year by the World Trade Club for outstanding innovation in international activities. The Trader of the Year Award has been awarded since 1967 and represents a notable honor for Washington State companies dedicated to global commerce.
Enprecis was recognized by the World Trade Club for achieving a phenomenal rise in business abroad, particularly in China, throughout 2011, a trend that is expected to continue in 2012. Enprecis launched programs with new clients in China, France, Germany, and Italy in 2011, collecting data from vehicle owners in China, Italy, and the United Kingdom. As part of these new programs, Enprecis created the first customer feedback program in China for three major automakers.
As the global automotive industry evolves, emerging markets such as China are becoming more critical to success. Enprecis' established presence in the country and deep understanding of the Chinese consumer market position the company to continue setting the standard for measuring automotive customer satisfaction in China. To date, Enprecis has received thousands of survey responses in China, with up to a 40% response rate for some vehicle lines and nearly 15% response rate overall. Enprecis has also released the first automotive business intelligence tool in Chinese to help its customers in analyzing the data collected in China.
Enprecis CEO Richard Counihan said, receiving the award from U.S. Congressman Jay Inslee (pictured), "It is a great honor for a company of our size to be placed on such an illustrious winner’s list. From my perspective part of the award should really be going to the Governor and her staff at the Department of Commerce for all their efforts to support exports and in particular small companies in the global marketplace, as well as to our hard-working staff and clients. We could not have achieved this success without the involvement of many dedicated people.”