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Enprecis Clients Have Significant "Appeal"

Different quality measurement systems produce different quality scores--but Enprecis clients continue to do well on them all!


As we examined last week, quality measurement is a tricky business. There are many different measurement approaches, each with its own focus, from hard failures to consumers' "love" for their vehicles. Enprecis Continuous Quality Insight takes a comprehensive approach that effectively considers the full customer experience, but there is no one approach that provides a definitive measurement of all aspects of quality.

The J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study is another approach to measuring vehicles, and it examines how gratifying a new vehicle is to own and drive. The primary finding of the 2011 APEAL Study was that new and redesigned vehicles had more appeal than older models--not surprising, given the attractiveness of the latest in-vehicle technologies to consumers.

Enprecis clients did well in the APEAL study, showing their focus on continually improving their vehicles based on previous customer feedback (gathered, in part, through Enprecis CQI). Jaguar ranked second and Land Rover fourth in brand rankings, while Range Rover topped the Large Premium Crossover/SUV category followed by the Range Rover Sport.

The Chrysler brand improved by an impressive 27 points with the Town & Country as the third ranked Minivan, and Dodge vehicles topped three categories. The Durango was the top ranked Midsize Crossover/SUV. The Charger (up 73 points from last year), the most improved model in the study, was the highest ranked Large Car. The Challenger was the number one Midsize Sporty Car. Jeep, up 32 points, was the second most-improved brand with the Jeep Grand Cherokee gaining 66 points to become the second most-improved vehicle.
 
Hyundai (793) jumped 33 points, moving up 13 rank positions to 15th overall and gaining the title of most improved nameplate. The Hyundai Equus achieved the highest APEAL score (904) of any model in the industry in 2011 and was the only model that scored above 900 in APEAL study this year, due in part to many innovative features such as heated seat massage and a built-in drink cooler. The redesigned Hyundai Sonata was the fourth most-improved vehicle (improving by 57 points) and ranked second in the Midsize Car segment.

Enprecis is proud of our clients' achievements in this study. Though we recognize there are many ways to measure quality, driver appeal will always remain an important factor, and we measure customer satisfaction and extensive verbatim comments in our surveys to ensure that we understand what drivers do and don't like about their vehicles.

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