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Automotive Industry Blog Posts

Keeping up with automotive industry developments enables Enprecis to gauge customer response to the latest vehicle feature, as well as analyze customer behavior in emerging global markets. Automotive industry blog posts analyze trends and explore ways for manufacturers to use new technologies (including Enprecis products) in ways that will most appeal to customers.

 

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2012 LA Auto Show Preview

The 2012 LA Auto Show launches Friday, November 30, in Los Angeles, bringing with it several new-but-not-so-new models. We cover what to look forward to and what to skip over at the event.

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Enprecis Wins World Trade Club Emerging Trader of the Year Award

Enprecis has received the Washington State Emerging Trader of the Year Award from the World Trade Club, in recognition of continued global growth.

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Hyundai and Hybrids: Opposites in the Auto Industry

What does Hyundai have in common with Toyota? Perhaps not as much as you'd think, at least in terms of loyalty.

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Augmented Reality Car Ads: The "Second Half" of Auto Advertising?

We've reviewed Super Bowl ads a time or two in the past. But where are they going next?

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Sergio Marchionne Shares His Secrets

Ever wondered how Chrysler went from near-bankrupt to big success? A 60 Minutes spot explores the transition.

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Chrysler Successes in Consumer Reports and Vehicle Sales

Chrysler Group is the top domestic brand in both Consumer Reports rankings and vehicle sales improvement percentage. How did it rise to the top from a precarious position? Mostly due to a focus on quality.

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Creating Tailored Surveys and Educating Drivers with a Feature Matrix

A feature matrix can help tailor surveys to specific vehicle features, providing a better survey experience.

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Top Car Technologies at the Frankfurt Motor Show

Enprecis customers are debuting new and exciting vehicle technologies at the 2011 Frankfurt Motor Show. Read on to see what the buzz is about.

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Enprecis Clients Have Significant "Appeal"

Different quality measurement systems produce different quality scores--but Enprecis clients continue to do well on them all!

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Enprecis Clients Improve 10 Points and 7% in 2011 J.D. Power Initial Quality Study

Enprecis clients post above-average improvements and win major recognition for specific vehicles.

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