Automotive Industry Blog Posts
Keeping up with automotive industry developments enables Enprecis to gauge customer response to the latest vehicle feature, as well as analyze customer behavior in emerging global markets. Automotive industry blog posts analyze trends and explore ways for manufacturers to use new technologies (including Enprecis products) in ways that will most appeal to customers.
2012 LA Auto Show Preview
Posted by Kerry Skemp | Nov 28, 2012
The 2012 LA Auto Show launches Friday, November 30, in Los Angeles, bringing with it several new-but-not-so-new models. We cover what to look forward to and what to skip over at the event.
Enprecis Wins World Trade Club Emerging Trader of the Year Award
Posted by Kerry Skemp | Apr 24, 2012
Enprecis has received the Washington State Emerging Trader of the Year Award from the World Trade Club, in recognition of continued global growth.
Hyundai and Hybrids: Opposites in the Auto Industry
Posted by Kerry Skemp | Apr 09, 2012
What does Hyundai have in common with Toyota? Perhaps not as much as you'd think, at least in terms of loyalty.
Augmented Reality Car Ads: The "Second Half" of Auto Advertising?
Posted by Kerry Skemp | Apr 05, 2012
We've reviewed Super Bowl ads a time or two in the past. But where are they going next?
Sergio Marchionne Shares His Secrets
Posted by Kerry Skemp | Mar 26, 2012
Ever wondered how Chrysler went from near-bankrupt to big success? A 60 Minutes spot explores the transition.
Chrysler Successes in Consumer Reports and Vehicle Sales
Posted by Kerry Skemp | Nov 08, 2011
Chrysler Group is the top domestic brand in both Consumer Reports rankings and vehicle sales improvement percentage. How did it rise to the top from a precarious position? Mostly due to a focus on quality.
Creating Tailored Surveys and Educating Drivers with a Feature Matrix
Posted by Deanna Miller | Sep 27, 2011
A feature matrix can help tailor surveys to specific vehicle features, providing a better survey experience.
Top Car Technologies at the Frankfurt Motor Show
Posted by Todd Behrman | Sep 14, 2011
Enprecis customers are debuting new and exciting vehicle technologies at the 2011 Frankfurt Motor Show. Read on to see what the buzz is about.
Enprecis Clients Have Significant "Appeal"
Posted by Kerry Skemp | Jul 29, 2011
Different quality measurement systems produce different quality scores--but Enprecis clients continue to do well on them all!
Enprecis Clients Improve 10 Points and 7% in 2011 J.D. Power Initial Quality Study
Posted by Kerry Skemp | Jun 28, 2011
Enprecis clients post above-average improvements and win major recognition for specific vehicles.
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