Archive of Blog Posts

Enprecis has received the Washington State Emerging Trader of the Year Award from the World Trade Club, in recognition of continued global growth.

What does Hyundai have in common with Toyota? Perhaps not as much as you'd think, at least in terms of loyalty.

We've reviewed Super Bowl ads a time or two in the past. But where are they going next?

Ever wondered how Chrysler went from near-bankrupt to big success? A 60 Minutes spot explores the transition.

Do you listen to radio... only in your car? You may not be alone. We explore why AM/FM radio remains strong and determine what trends may come next.

Plenty of people watch Super Bowl car commercials. But do those viewers go on to buy cars? Enprecis decided to find out.

China is an untapped market for many automakers. Enprecis is pioneering the process of understanding consumers in the region, by effectively collecting customer data and providing Chinese language tools to in-country engineers and analysts.

Enprecis grows global business with help from the Department of Commerce.

Chrysler Group is the top domestic brand in both Consumer Reports rankings and vehicle sales improvement percentage. How did it rise to the top from a precarious position? Mostly due to a focus on quality.

Enprecis is proud to be one of the initial recipients of a China Accelerator incubator grant from Washington State. The grant will help us grow our in-country representation in China to better serve existing and future clients in the developing country.