The open road

Twitter Feed




The Enprecis Blog

Merging incisive analysis of industry developments with a deep understanding of customer opinion, the Enprecis blog occupies an important space at the crossroads of the automotive, market research, and technology industries. Rely on us for insights and analysis you can't find anywhere else.

 

Blog Post Icon

Market Research: Conclusions or Conjectures? The Exploration Mindset

How can we enhance survey data to go beyond direct customer responses? Contextual data and informed conjectures are two efforts that may help.

Share |